It is the harsh winters and the ruthless sun of the Alto Transmontano which, without mercy on the land, compels it to free from the shale the best they have to offer our grapes. From the grapes to the only wine produced in this region goes the distance between tradition and innovation. Between the knowledge of generations and the latest Oenological practices. Between the future and the preserved memory in the people of Aldeia de Parada: heart, cradle and soul of Casa do JOA. It is for all of this that a JOA wine is much more than a wine. It is the living memory of this earth and a genuine statement of our Love to Alto Transmontano. At 20kms distance from Bragança, one can find Parada. A typical Village whose name is associated with the historical and geographical settings, which have always made this place a mandatory stopover. Maybe this is the reason why here, in Parada, time keeps on moving slowly, not rushing to get anywhere. And perhaps this is the perfect condition for producing an unique wine which is also the single one produced throughout the Region.From the shale essence and thrashed by very high temperatures, Parada ‘Terroir’ is located at a height of 700 meters. An unique land that in the past offered considerable amount of aluminum and wolfram and which now welcomes Vines with over 120 years of existence and harvests with over 20 varieties of grapes. Due to its centennial age and the traditional processes of grafting and straining, it is possible to find different varieties in a single strain, making the wine process a true alchemist exercise.